Journal paper

Lee, D., & Wan, C. (2023)
The impact of mukbang live streaming commerce on
consumers’ overconsumption behaviour

Journal of Interactive Marketing

Abstract: Food live streaming shopping, which features a host eating and promoting the products to viewers, has become a new form of food marketing...

Journal paper

Wut, T. M., Xu, J. B., & Wong, H. S. (2023)
Timing and congruence effects of corporate social responsibility practices on social media crises in the tourism industry

Journal of Hospitality and Tourism Technology

Abstract: The purpose of the study is to investigate the effects of CSR practices on corporate reputation in social media crises...

Journal paper

Mathew, A., Isbanner, S., Xi, Y., Rundle-Thiele, S., David, P., Li, G., & Lee, D. (2023)
A systematic literature review of voluntary behaviour change approaches in single use plastic reduction

Journal of Environmental Management

Abstract: Plastic waste is a leading contributor to climate change due to its build up in landfill and oceans...