Lee, D., & Wan, C. (2023)
Journal of Interactive Marketing
Abstract: Food live streaming shopping, which features a host eating and promoting the products to viewers, has become a new form of food marketing...
Wut, T. M., Xu, J. B., & Wong, H. S. (2023)
Journal of Hospitality and Tourism Technology
Abstract: The purpose of the study is to investigate the effects of CSR practices on corporate reputation in social media crises...
Mathew, A., Isbanner, S., Xi, Y., Rundle-Thiele, S., David, P., Li, G., & Lee, D. (2023)
Journal of Environmental Management
Abstract: Plastic waste is a leading contributor to climate change due to its build up in landfill and oceans...